Case Study
DEPACTUS
I was approached by Instrument Digital Craft to come on board as a chief creative consultant for the ideation and brand development of DEPACTUS. Working closely with the agency and the brand’s principal owners, I helped distill the brand’s voice, identity, strategy, and positioning from its infancy through launch.
I contributed to every aspect of the brand’s go-to-market strategy, and continued as a consultant throughout its first season in market. I wrote brand copy; including developing scripts and video treatments, providing product copy for catalogs, and working with brand ambassadors to create branded content for digital/ social distribution.
WAY OUT PAST FAMILIAR. JUST THIS SIDE OF LOST. AT THE END OF THE ROAD.
WHERE EARTH SHAKES HANDS WITH THE OCEAN.
WHERE DIRT GIVES WAY TO SALT.
WHERE LAND MEETS SEA.
