Case Study
DEPACTUS
I was approached by Instrument Digital Craft to come on board as a chief creative consultant for the ideation and brand development of DEPACTUS. Working closely with the agency and the brand’s principal owners, I helped distill the brand’s voice, identity, strategy, and positioning from its infancy through launch.
I contributed to every aspect of the brand’s go-to-market strategy, and continued as a consultant throughout its first season in market. I wrote brand copy; including developing scripts and video treatments, providing product copy for catalogs, and working with brand ambassadors to create branded content for digital/ social distribution.