After an informal brainstorming session with executives from a global trade show operator, I was hired to bring a new, self-conceptualized trade event to life.
Having spent nearly six years as the Editor of the world’s leading action sports business journal, trade shows had evolved from effective product-focused events to overblown marketing budget competitions.
The Problem: The sheer size and scale of large-format shows made the act of covering these events frustrating. Finding new, exciting brands and forecasting upcoming trends had become nearly impossible. The market was asking for change and large-scale show operators were struggling to evolve.
DRIVEN BY DESIGN
The Solution: Positioned at the intersection of fashion, art, and technology LAUNCH LA debuted at the historic Barker Hangar in Santa Monica, California on July 25–26, 2012. The event provided a select group of leading lifestyle brands a unique platform to showcase the latest apparel, swimwear, footwear, accessories, and apothecary products in an intimate business environment.
Poised at the front end of the critical Spring/Summer buying season, LAUNCH LA offered influential retailers and media a first look at a curated selection of products sure to shape trends in the coming seasons. Rooted in the youthful California lifestyle, LAUNCH is a platform provided for inspired, design-driven brands focused on product integrity and innovation to reach their true potential.
Comprised of the latest garments, accessories, gadgets, and equipment for an active lifestyle, LAUNCH LA was a carefully curated collection of brands, designers, artists, and visionaries at the vanguard of design and West Coast culture.
FOR EVERY GREAT PRODUCT
THERE IS A LAUNCH
The Results: Located midway between Fairfax and Dog Town at Santa Monica’s historical Barker Hanger, LAUNCH LA blended bleeding-edge technology with classic, timeless aesthetics to create a trade event atmosphere never before experienced on the West Coast.
Coupled with an exclusive roster of retailers, media, and market influencers, LAUNCH LA provided a select assortment of exhibitors access to an extensive network of like-minded, business-oriented creatives, and created an intimate environment that ensured each product presented at the two-day event received the true debut that it deserved.